The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies
Author:
Affiliation:
1. Division of Management, Nottingham Business School, Nottingham Trent University, Burton Street, Nottingham, NG1 4BU, UK
2. Division of Marketing, Nottingham Business School, Nottingham Trent University, Burton Street, Nottingham NG1 4BU, UK
Publisher
Informa UK Limited
Subject
Strategy and Management,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08276331.2014.994696
Reference89 articles.
1. Linking Entrepreneurial Marketing and Performance Indicators in Jordanian Hotel Industry
2. Don't go it alone: alliance network composition and startups' performance in Canadian biotechnology
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