Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy: a contingent resource-based view-Reference-Cited by-同舟云学术

Performance implications of strategic planning and marketing capability in micro and small businesses in an emerging African economy: a contingent resource-based view

Published:2019-01-12 Issue:1 Volume:33 Page:29-48
ISSN:0827-6331
Container-title:Journal of Small Business & Entrepreneurship
language:en
Short-container-title:Journal of Small Business & Entrepreneurship

Author:

Agyapong Ahmed¹,Essuman Dominic²^ORCID,Afia Kesewa Yeboah Love¹

Affiliation:

1. Department of Marketing and Corporate Strategy, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana;

2. Department of Supply Chain and Information Systems, School of Business, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana

Publisher

Informa UK Limited

Subject

Strategy and Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/08276331.2018.1507415

Reference63 articles.

1. BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE IN FAMILY BUSINESSES IN GHANA: THE ROLE OF SOCIAL NETWORKING RELATIONSHIPS

2. The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities

3. Strategic Planning And Performance Of Businesses In Ghana: A Comparative Study Of Micro, Small, And Large Firms

4. Investigating the Path from Supply Chain Integration to Business Performance: Evidence from a Sub-Saharan African Economy

Cited by 9 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. In search of superior performance: knowledge management and learning capability of entrepreneurial firms;Journal of Small Business and Enterprise Development;2024-08-23

2. Strategy research in an African context: A systematic literature review;Africa Journal of Management;2024-08-11

3. Factors of market-driven strategies and access to finance effect on SMEs competitive performance in Lesotho;The Southern African Journal of Entrepreneurship and Small Business Management;2023-06-15

4. Does Market Orientation Lead to Firm Performance? Exploring the Mechanisms and Boundary Conditions;Journal of African Business;2023-01-20

5. Social capital and firm performance nexus: The role of new product development capability and environmental dynamism in an emerging economy;Africa Journal of Management;2022-08-30