The Relationship between Competitive Strategy and Firm Performance in Micro and Small Businesses in Ghana: The Moderating Role of Managerial and Marketing Capabilities
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/23322373.2015.1025684
Reference78 articles.
1. BUSINESS STRATEGY AND COMPETITIVE ADVANTAGE IN FAMILY BUSINESSES IN GHANA: THE ROLE OF SOCIAL NETWORKING RELATIONSHIPS
2. Competitive Strategy, Environmental Characteristics and Performance in African Emerging Economies: Lessons from Firms in Ghana
3. Resilience in family and nonfamily firms: an examination of the relationships between manufacturing strategy, competitive strategy and firm performance
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