The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify-Reference-Cited by-同舟云学术

The effects of product categories, brand alliance fitness and personality traits on customer’s brand attitude and purchase intentions: A case of Spotify

Published:2020-04-02 Issue:3 Volume:23 Page:677-693
ISSN:0972-0510
Container-title:Journal of Statistics and Management Systems
language:en
Short-container-title:Journal of Statistics and Management Systems

Author:

Lin Yang-Chu¹,Tsai Hung-Ni¹,Lee Yi-Chih²

Affiliation:

1. Department of Business Administration, Soochow University, No. 70, Linhsi Road, Shihlin District, Taipei City 111002, Taiwan (R.O.C.).

2. Department of International Business, Chien Hsin University of Science and Technology, No.229, Jianxing Road, Zhongli Dist., Taoyuan City 320312, Taiwan (R.O.C.)

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/09720510.2020.1740500

Reference31 articles.

1. Attitude-behavior relations: A theoretical analysis and review of empirical research.

2. Internal versus external control of reinforcement and reaction to frustration.

3. Coefficient alpha and the internal structure of tests

4. Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

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