Factors influencing green hotel revisit intentions after the COVID-19 in Bangladesh

Author:

Hasan Abdulla Al-Towfiq,Rahman Md Takibur

Abstract

Purpose The purpose of this study is to explore the factors influencing customers’ revisit intentions of green hotels after the COVID-19 pandemic. Design/methodology/approach The study is based on the existing literatures and interviews of 404 respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data. Findings The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions. Practical implications The findings of the study may be useful to hotel operators in formulating focused business strategies improving customers’ green hotel revisit intentions and coping with the new normal business environment of the hospitality industry. Originality/value The study presents a unique case highlighting how the hospitality business is changing after the COVID-19 pandemic. The study provides important insights for industry operators by integrating attitudes, personality and norms of the customers in examining the green hotels revisit intentions.

Publisher

Emerald

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development,Management, Monitoring, Policy and Law

Reference88 articles.

1. Understanding the intention to revisit a destination by expanding the theory of planned behaviour (TPB);Spanish Journal of Marketing-ESIC,2021

2. An application of Brand personality to green consumers: a thematic analysis;The Qualitative Report,2016

3. Green hotel brands in Malaysia: Perceived value, cost, anticipated emotion, and revisit intention;Current Issues in Tourism,2020

4. The theory of planned behavior;Organizational Behavior and Human Decision Processes,1991

5. The effect of intrinsic and extrinsic factors on entrepreneurial intentions: The moderating role of collectivist orientation;Management Decision,2019

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3