A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices-Reference-Cited by-同舟云学术

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A Comparison of Children's and Prime-Time Fine-Print Advertising Disclosure Practices

Published:1998-10 Issue:3 Volume:27 Page:37-48
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Muehling Darrel D.,Kolbe Richard H.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference36 articles.

1. ABC. 1992.Children's Advertising1–7. ABC Department of Broadcast Standards and Practices (March)

2. Advertising Age. 1997.“1997–98 Broadcast TV Ad Rates,”18 table (September 15)

3. The Content of Children's Toy and Food Commercials

Cited by 14 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Children in marketing: A review, synthesis and research agenda;International Journal of Consumer Studies;2022-05-16

2. Endorsements on Social Media;Proceedings of the ACM on Human-Computer Interaction;2018-11

3. Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research;Journal of Advertising;2018-10-02

4. Food Advertising: Informative, Misleading or Deceptive?;Food Advertising;2016

5. Addressing Oversights in the Regulation of Violence in Children’s Television;Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference;2014-10-18

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