Consumer Responses to Tropes in Print Advertising
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference22 articles.
1. The Role of Involvement in Attention and Comprehension Processes
2. Conclusion-drawing, communicator credibility, and anxiety as factors in opinion change.
3. Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
4. Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
Cited by 115 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking;International Journal of Contemporary Hospitality Management;2024-05-24
2. The impact of animal metaphors on consumer response to courtesy advertising;Journal of Retailing and Consumer Services;2023-11
3. Fear or humor? The effects of negatively framed visual hyperbole in advertising;International Journal of Advertising;2023-09-25
4. When consumers have difficulty understanding ads: How technical language lowers purchase intention;Journal of Consumer Behaviour;2023-09-07
5. Effects of rhetorical devices on audience responses with online videos: An augmented elaboration likelihood model;PLOS ONE;2023-03-16
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3