Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing-Reference-Cited by-同舟云学术

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Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing

Published:1993-06 Issue:1 Volume:20 Page:87
ISSN:0093-5301
Container-title:Journal of Consumer Research
language:en
Short-container-title:J CONSUM RES

Author:

Goodstein Ronald C.

Publisher

Oxford University Press (OUP)

Subject

Marketing,Economics and Econometrics,Arts and Humanities (miscellaneous),Anthropology,Business and International Management

Link

http://academic.oup.com/jcr/article-pdf/20/1/87/5370469/20-1-87.pdf

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