The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment-Reference-Cited by-同舟云学术

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The Accuracy of Diary Measures of Car Radio Audiences: An Initial Assessment

Published:1989-10 Issue:3 Volume:18 Page:33-39
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Abernethy Avery Mark

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference15 articles.

1. A Paradigm for Developing Better Measures of Marketing Constructs

2. On Measuring Television Audiences

3. Fletcher, Alan and Bowers, Thomas. 1979.Fundamentals of Advertising Research, 233–272. Grid Publishing Company.

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Time-Diary Research Method: Methodological Context, Evaluation and Applications in Academic Research;SSRN Electronic Journal;2013

2. Switching Radio Stations While Driving: Magnitude, Motivation, and Measurement Issues;Journal of Radio Studies;2003-05

3. The influence of irritating commercials on radio listening habits;Journal of Radio Studies;1993-01

4. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads;Journal of Marketing;1991-10

5. Enhancing and Measuring Consumers’ Motivation, Opportunity, and Ability to Process Brand Information from Ads;Journal of Marketing;1991-10

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