Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference22 articles.
1. A Closer Look at Classical Conditioning
2. Music, Mood, and Marketing
3. The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
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