Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
Author:
Affiliation:
1. University of Georgia, Athens, Georgia, USA
2. The University of Tennessee, Knoxville, Knoxville, Tennessee, USA
Funder
School of Advertising and Public Relations, University of Tennessee
Dean’s Summer Research Support
College of Communication and Information, University of Tennessee
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2018.1544952
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