How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog

Author:

De Jans Steffi,Cauberghe Veroline,Hudders Liselot1

Affiliation:

1. Ghent University, Ghent, Belgium

Funder

Research Foundation – Flanders

the Agentschap Innoveren en Ondernemen

Research Foundation–Flanders

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Reference61 articles.

1. Ananda, Azka Faranisa, and Harimukti Wandebori (2016), “The Impact of Drugstore Makeup Product Reviews by Beauty Vlogger on YouTube towards Purchase Intention by Undergraduate Students in Indonesia,” presented at the International Conference on Ethics of Business, Economics, and Social Science, Yogyakarta, Indonesia, September, http://eprints.uny.ac.id/41794/.

2. An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence

3. When Can Affective Conditioning and Mere Exposure Directly Influence Brand Choice?

4. Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses

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