Emotional Feelings and Evaluative Dimensions of Advertising: Are They Related?
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference49 articles.
1. Warmth in Advertising: Measurement, Impact, and Sequence Effects
2. Affective Responses Mediating Acceptance of Advertising
3. CLINICAL COMMENTS
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