The Role of Ad Sequence and Privacy Concerns in Personalized Advertising: An Eye-Tracking Study into Synced Advertising Effects
Author:
Affiliation:
1. University of Minnesota–Twin Cities, Minneapolis, Minnesota, USA
2. University of Amsterdam, Amsterdam, the Netherlands
3. DePaul University, Chicago, Illinois, USA
Funder
American Academy of Advertising Research Fellowship Award
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1870586
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