Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers-Reference-Cited by-同舟云学术

Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers

Published:2020-09-11 Issue:1 Volume:50 Page:11-25
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Thomas Veronica L.¹,Fowler Kendra²

Affiliation:

1. Towson University, Towson, Maryland, USA

2. Youngstown State University, Youngstown, Ohio, USA

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1810595

Reference83 articles.

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4. When a celebrity endorser is disgraced: A twenty-five-year event study

5. Celebrity endorsements: a literature review and research agenda

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