Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions
Author:
Affiliation:
1. University of Amsterdam, Amsterdam, the Netherlands;
2. University of Minnesota, Minneapolis, Minnesota, USA;
3. University of Massachusetts, Amherst, Massachusetts, USA;
4. University of Illinois Urbana–Champaign, Urbana, Illinois, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1811179
Reference65 articles.
1. Araujo, T., J. R. Copulsky, J. L. Hayes, S. J. Kim, and J. Srivastava. 2020. From purchasing exposure to fostering engagement: Brand-consumer experiences in the emerging computational advertising landscape.Journal of Advertising1–18.
2. The future of social media in marketing
3. Should We Treat Data as Labor? Moving Beyond “Free”
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