I know what you browsed last night! role of creepiness and persuasion knowledge on click intention of online behavioral advertising
Author:
Funder
Institute of Eminence (IoE), University of Hyderabad, India
Publisher
Springer Science and Business Media LLC
Link
https://link.springer.com/content/pdf/10.1007/s40622-024-00398-9.pdf
Reference62 articles.
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3. Aiolfi S, Bellini S, Pellegrini D (2021) Data-driven digital advertising: benefits and risks of online behavioral advertising. IJRDM 49(7):1089–1110. https://doi.org/10.1108/IJRDM-10-2020-0410
4. Ajzen I (1985) From Intentions to Actions: A Theory of Planned Behavior. In: Kuhl J, Beckmann J (eds) Action Control. Springer, Berlin Heidelberg, Berlin, Heidelberg, pp 11–39
5. Ameen N, Hosany S, Paul J (2022) The personalisation-privacy paradox: consumer interaction with smart technologies and shopping mall loyalty. Comput Hum Behav 126:106976. https://doi.org/10.1016/j.chb.2021.106976
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