How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages
Author:
Affiliation:
1. Dalian University of Foreign Languages, Dalian, Liaoning, China;
2. The Ohio State University, Columbus, Ohio, USA;
3. New York University, New York, New York, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1809575
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5. Environmental color, consumer feelings, and purchase likelihood
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