Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media
Author:
Affiliation:
1. Towson University, Towson, Maryland, USA
2. Youngstown State University, Youngstown, Ohio, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1867262
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