A Taxonomic Evaluation of Advertising Budgeting Models
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference44 articles.
1. Hurwood, David L. “How Companies Set Advertising Budgets,”. The Conference Board Record. March. pp.34–41.
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