Author:
Lancaster Kent M.,Stern Judith A.
Subject
Marketing,Communication,Business and International Management
Reference11 articles.
1. September 9 1982. September 9,Advertising Age. “100 Leading National Advertisers,”
2. Trends Affecting the Implementation of Advertising and Promotion
3. Hurwood, David L. “How Companies Set Advertising Budgets,”. Conference Board Record. Vol. 5, pp.34–41.
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