Author:
Cestre Ghislaine,Laroche Michel,Desjardins Louis
Subject
Management of Technology and Innovation,Marketing,Public Administration,Business and International Management
Reference16 articles.
1. Trends affecting the implementation of advertising and promotion;Banks;Journal of Marketing,1973
2. Gallagher Report 1969, May 6 3
3. How British advertisers set budgets;Gilligan;Journal of Advertising Research,1977
Cited by
2 articles.
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