Subject
Marketing,Communication,Business and International Management
Reference17 articles.
1. Financial assistance for this study was provided by American Association of Advertising Agencies Academic Research Grants awarded the author in 1969–70, and in 1970–71
2. The obstinate audience: The influence process from the point of view of social communication.
3. In personal interview March 30, 1967, University of Illinois, Urbana
4. Structurally this model has a kinship with the dyadic instigation-action sequency model of Robert R. Sears. However, according to Hulett, in an interview at the University of Illinois, March 30, 1967, Sears' scheme is unsuited for symbolic interactionist purposes because Sears' “theory of the dyadic unit, the variables, the propositional statements that relate them, and the reference events are all expressed in terms of the concepts of, and at the level of modern behavioristic psychology.” See Robert SearsR. “A theoretical Framework for Personality and Social Behavior,” American Psychologist, Vol. 6, No. 9 (Sept. 1951), pp. 476482
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