Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style and Self-Perceptions of Creativity-Reference-Cited by-同舟云学术

Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style and Self-Perceptions of Creativity

Published:1995-09 Issue:2 Volume:17 Page:33-52
ISSN:1064-1734
Container-title:Journal of Current Issues & Research in Advertising
language:en
Short-container-title:Journal of Current Issues & Research in Advertising

Author:

Klebba Joanne M.,Tierney Pamela

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference84 articles.

1. Alvey, Patricia A. “Design Revolutions: Technology's Impact on the Advertising Designers Creative Problem Solving Process: An Exploration,”. Proceedings of the 1991 American Academy of Advertising. Edited by: Holman, Rebecca. pp.104–113.

2. Effects of external evaluation on artistic creativity.

3. The social psychology of creativity: A componential conceptualization.

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