1. Abernethy, Avery M. “Physical and Mechanical Avoidance of Television Commercials: An Exploratory Study of Zipping, Zapping and Leaving,”. Proceedings of the 1991 Conference of the American Academy of Advertising. Edited by: Holman, Rebecca. pp.223–231. Richmond, VA: American Academy of Advertising.
2. Television Exposure: Programs vs. Advertising