Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
Author:
Affiliation:
1. Meredith College, Raleigh, North Carolina, USA
2. Colorado State University, Fort Collins, Colorado, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2020.1751010
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1. Music in advertising and consumer identity
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4. How Regulatory Fit Affects Value in Consumer Choices and Opinions
5. Are all experiences of fit created equal? Two paths to persuasion
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