ChatGPT, AI Advertising, and Advertising Research and Education-Reference-Cited by-同舟云学术

ChatGPT, AI Advertising, and Advertising Research and Education

Published:2023-07-13 Issue:4 Volume:52 Page:477-482
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Huh Jisu^ORCID,Nelson Michelle R.^ORCID,Russell Cristel Antonia^ORCID

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2023.2227013

Reference20 articles.

1. Bove Tristan. 2023. “The A.I. Revolution Is Here: ChatGPT Could Be the Fastest-Growing App in History and More than Half of Traders Say It Could Disrupt Investing the Most.” Fortune.com February 2 2023 https://fortune.com/2023/02/02/chatgpt-fastest-growing-app-in-history-could-revolutionize-trading/.

2. Chow Andrew R. 2023. “How ChatGPT Managed to Grow Faster Than TikTok or Instagram?” Time February 8 2023 https://time.com/6253615/chatgpt-fastest-growing/

3. Asking Questions of AI Advertising: A Maieutic Approach

4. Application of Expert Systems to Advertising;Cook Robert L.;Journal of Advertising Research,1988

5. Hartree, D. R. 1949. Calculating Instruments and Machines. Urbana, IL: The University of Illinois Press.

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1. The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns;Cybernetics and Systems;2023-12-21

2. Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4;Customer Needs and Solutions;2023-12-16

3. Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda;International Journal of Information Management;2023-10