The Impact of Generative AI and ChatGPT on Creating Digital Advertising Campaigns
Author:
Affiliation:
1. Faculty of Management and Economics, Gdańsk University of Technology, Gdansk, Poland
Publisher
Informa UK Limited
Subject
Artificial Intelligence,Information Systems,Software
Link
https://www.tandfonline.com/doi/pdf/10.1080/01969722.2023.2296253
Reference52 articles.
1. AI for Advertising Blueprint. 2023. Retrieved November 19 2023 from https://www.marketingaiinstitute.com/ai-for-advertising-blueprint
2. Anisin A. 2023. Generative AI for content creation: How marketers can use it. Retrieved November 23 2023 from https://www.forbes.com/sites/theyec/2023/08/17/generative-ai-for-content-creation-how-marketers-can-use-it/?sh=7db8f8c7619e
3. Education in the Era of Generative Artificial Intelligence (AI): Understanding the Potential Benefits of ChatGPT in Promoting Teaching and Learning
4. Customer Engagement Marketing
5. Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns
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