Hypocrisy Induction in Advertising
Author:
Affiliation:
1. University of Illinois at Urbana–Champaign, Urbana, Illinois, USA
2. Southern Illinois University, Carbondale, Illinois, USA
3. University of Texas at Austin, Austin, Texas, USA
4. Bryant University, Smithfield, Rhode Island, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2043793
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1. The Malleable Self: The Role of Self-Expression in Persuasion
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