Interactive Ad Avoidance on Mobile Phones
Author:
Affiliation:
1. Brandenburg University of Technology, Cottbus, Germany
2. HHL Leipzig Graduate School of Management, Leipzig, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2077266
Reference30 articles.
1. Stay Away From Me
2. Banner Blindness: The Irony of Attention Grabbing on the World Wide Web
3. Behaviorally targeted location-based mobile marketing
4. Visual Prosthetics
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