Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion-Reference-Cited by-同舟云学术

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Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion

Published:2021-10-19 Issue: Volume: Page:1-18
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Glaser Matthias¹^ORCID,Reisinger Heribert¹

Affiliation:

1. University of Vienna, Vienna, Austria

Funder

University of Vienna

Austrian Ministry of Education, Science, and Research

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1973623

Reference85 articles.

1. The Role of Narratives in Consumer Information Processing

2. Grotesque imagery enhances the persuasiveness of luxury brand advertising

3. The Transportation Scale–Short Form (TS–SF)

4. Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

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1. References;neuroAI;2024-08-23

2. Storytelling alchemy in marketing: unveiling future research directions with ADO TCM framework;Cogent Business & Management;2024-08-19

3. Augmented Narrative Advertising: Consumer Responses to AR Story Filters and Product Placement Primes;Journal of Interactive Advertising;2024-08-19

4. How foodstagramming posts influence restaurant visit intention: the mediating role of goal relevance and mimicking desire;International Journal of Contemporary Hospitality Management;2024-08-02

5. Crafting Compelling Narratives: Exploring Three Key Persuasive Drivers and Their Interaction;Journal of Current Issues & Research in Advertising;2024-07-26

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