I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI
Author:
Affiliation:
1. Ben-Gurion University of the Negev, Be’er Sheva, Israel
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00913367.2021.1973621
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