The Prisoner's Dilemma and the Role of Information in Setting Advertising Budgets
Author:
Publisher
Informa UK Limited
Subject
Marketing,Communication,Business and International Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference68 articles.
1. The Advertising Budgeting Practices of Industrial Marketers
2. Consistency and Optimality in Managerial Decision Making
3. Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives
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