“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists-Reference-Cited by-同舟云学术

“I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists

Published:2014-01 Issue:1 Volume:43 Page:18-32
ISSN:0091-3367
Container-title:Journal of Advertising
language:en
Short-container-title:Journal of Advertising

Author:

Kareklas Ioannis,Carlson Jeffrey R.,Muehling Darrel D.

Publisher

Informa UK Limited

Subject

Marketing,Communication,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883

Reference91 articles.

1. “I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion

2. Empathy Versus Pride: the Influence of Emotional Appeals Across Cultures

3. Personal determinants of organic food consumption: a review

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