Moderators of the Effect of Viewer Satisfaction on Loyalty Towards Television Channels in Harare, Zimbabwe-Reference-Cited by-同舟云学术

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Moderators of the Effect of Viewer Satisfaction on Loyalty Towards Television Channels in Harare, Zimbabwe

Published:2021-07-24 Issue: Volume: Page:1-18
ISSN:1522-8916
Container-title:Journal of African Business
language:en
Short-container-title:Journal of African Business

Author:

Makanyeza Charles¹^ORCID,Gomwe Adolf Garikai²,Jaiyeoba Olumide Olasimbo³

Affiliation:

1. Namibia Business School, University of Namibia, Windhoek, Namibia

2. Radio House, Star FM, Harare, Zimbabwe

3. Department of Graduate Studies in Business and Accounting, Faculty of Business and Accounting, Botho University, Gaborone, Kgale, Botswana

Publisher

Informa UK Limited

Subject

Development,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/15228916.2021.1956801

Reference74 articles.

1. Consumer awareness and willingness to pay for safety of street foods in developing countries: a review

2. Exploring mobile government from the service quality perspective

3. On the evaluation of structural equation models

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Modeling Digital Television Service Quality and Testing the Relationship Between Service Quality and Behavioral Intention: The Mediating Role of Satisfaction;Springer Proceedings in Business and Economics;2024

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