Political Marketing Strategy: Soundbites and Voting Behaviour in Contemporary Ghana

Author:

Kofi Preko Alexander Diani1,Agbanu Samuel Kwami2,Feglo Mawuli1

Affiliation:

1. Department of Marketing, University of Professional Studies, Accra, Ghana

2. Law, Ghana Law School, GHANA

Publisher

Informa UK Limited

Subject

Development,Geography, Planning and Development

Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Political Delivery Marketing in Ghana;International Series on Public Policy;2023-12-16

2. INDONESIAN POLITICAL PUNDITS IN THE EYES OF THE MEDIA;SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan;2023-03-15

3. Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses;Journal of African Business;2023-01-05

4. Voters’ behavior: Probing the salience of Manifestoes, Debates, Ideology and Celebrity Endorsement;Public Organization Review;2021-09-12

5. Context of the Ghanaian Government: Social Media and Access to Information;Advances in Intelligent Systems and Computing;2020-12-15

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