Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression-Reference-Cited by-同舟云学术

Antidepressant direct-to-consumer prescription drug advertising and public stigma of depression: the mediating role of perceived prevalence of depression

Published:2015-01-22 Issue:2 Volume:34 Page:350-365
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Jin Hyun Seung

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2014.994802

Reference42 articles.

1. Antidepressant Direct-to-Consumer Advertising and Social Perception of the Prevalence of Depression: Application of the Availability Heuristic

2. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.

3. Public Policy Issues in Direct-to-Consumer Advertising of Prescription Drugs

4. Understanding the Impact of Direct-to-Consumer (DTC) Pharmaceutical Advertising on Patient-Physician Interactions: Adding the Web to the Mix

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