Cultural values in Hong Kong's print advertising, 1946–96-Reference-Cited by-同舟云学术

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Cultural values in Hong Kong's print advertising, 1946–96

Published:1999-01 Issue:4 Volume:18 Page:537-554
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Chan Kara

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1999.11104777

Reference24 articles.

1. MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING

2. Bond, M. H. (1991)Beyond the Chinese Face: Insights from Psychology. Hong Kong: Oxford University Press.

3. Bond, M. H. & Hwang, K. K. (1986) ‘The social psychology of Chinese people’, in Bond, M. H. (Ed)The Psychology of the Chinese people. Hong Kong: Oxford University Press, 213–266.

4. How are Responses to Verbal Insult Related to Cultural Collectivism and Power Distance?

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4. Behind the Smile: Reading Cultural Values in Thai Advertising;Asian Journal of Communication;2007-09

5. Young consumers and perception of brands in Hong Kong: a qualitative study;Journal of Product & Brand Management;2006-12-01

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