Convergence and divergence in consumer behaviour: implications for global advertising-Reference-Cited by-同舟云学术

Convergence and divergence in consumer behaviour: implications for global advertising

Published:2003-01 Issue:2 Volume:22 Page:183-202
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Mooij Marieke De

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2003.11072848

Reference23 articles.

1. Antonides, G. (1998) An attempt at integration of economic and psychological theories of consumption. InEuropean Perspectives on Consumer Behaviour. Prentice Hall Europe.

2. Assael, H. (1998)Consumer Behavior and Marketing Action(6th edn). Cincinnati, OH: South Western College Publishing.

3. Bullmore, J. (2000) Alice in Disneyland, a creative view of international advertising. In: Jones, J.P. (ed.)International Advertising, Realities and Myths. Thousand Oaks, CA: Sage.

4. Byrnes, N. (2000) Brands in a bind.Business Week, 28 August, pp 124–127.

5. Czinkota, M.R. & Ronkainen, I.A. (1993)International Marketing(3rd edn). Fort Worth: The Dryden Press.

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