The Brand Name Development Process-Reference-Cited by-同舟云学术

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The Brand Name Development Process

Published:1988-01 Issue:3 Volume:7 Page:253-266
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Shipley David,Hooky Graham J.,Wallace Simon

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1988.11107064

Reference6 articles.

1. Trademark Strategy

2. Crawford, C. M. (1983) New Products Management. Homewood, IL: Richard D. Irwin.

3. Marketing Objectives in UK and US Manufacturing Companies

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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2. When souvenirs meet online shopping – the effect of food souvenir types on online sales;International Journal of Tourism Research;2021-07

3. Proceso de naming: teoría vs. práctica;Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias;2020-06-12

4. Hermeneutics as innovative method to design the brand identity of a nanotechnology company;Asia Pacific Journal of Innovation and Entrepreneurship;2018-09-04

5. Tobacco CSR and the Ethics Game Paradox: A Qualitative Approach for Evaluating Tobacco Brand Name Strategy Following Plain Packaging;The Goals of Sustainable Development;2017-08-01

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