Tobacco CSR and the Ethics Game Paradox: A Qualitative Approach for Evaluating Tobacco Brand Name Strategy Following Plain Packaging-Reference-Cited by-同舟云学术

Tobacco CSR and the Ethics Game Paradox: A Qualitative Approach for Evaluating Tobacco Brand Name Strategy Following Plain Packaging

Published:2017-08-01 Issue: Volume: Page:179-192
ISSN:2520-8772
Container-title:The Goals of Sustainable Development
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Author:

Morton Anne,Greenland Steven J.

Publisher

Springer Singapore

Link

http://link.springer.com/content/pdf/10.1007/978-981-10-5047-3_11

Reference56 articles.

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3. Baxter, S., & Ilicic, J. (2015). Priming referential meaning through an Iconic Brand Colour. Australia and New Zealand Marketing Academy (ANZMAC) Conference Proceedings, Sydney, Australia.

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5. Binesh, F. (2011). The importance of cigarette pack as brand image. International Business Management, 5(2), 85–90.

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