Marketing Communication Theory: What do the Texts Teach Our Students?-Reference-Cited by-同舟云学术

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Marketing Communication Theory: What do the Texts Teach Our Students?

Published:1995-01 Issue:4 Volume:14 Page:297-313
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Buttle Francis A.

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.1995.11104621

Reference149 articles.

1. Aaker, D. & Myers, J. (1987)Advertising Management. Englewood Cliffs, NJ: Prentice Hall.

2. Abell, D. & Hammond, F. (1979)Strategic Market Planning, Problems and Analytical Approaches. Englewood Cliffs, NJ: Prentice Hall.

3. Assael, H. (1985)Marketing Management: Strategy and Action. New York: Wiley.

4. Baker, M. (1983)Market Development. Harmondsworth: Penguin.

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