Author:
Baker Michael J.,Brown A. J.,Brownlie Douglas,Crosier Keith,Drayton Jennifer L.,Kennedy Anita,Kinsey Joanna,Parkinson Stephen T.
Cited by
36 articles.
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1. References;The Marketer's Handbook;2015-09-11
2. Analytical Frameworks for Strategic Marketing Planning;Marketing Strategy and Management;2014
3. Customer Analysis;Marketing Strategy and Management;2014
4. Macro-Environmental Analysis;Marketing Strategy and Management;2014
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