Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Author:
Affiliation:
1. Department of Marketing & Management, Chair of Marketing & Consumer Behavior, University of Hohenheim, Stuttgart, Germany
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1633163
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