Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM-Reference-Cited by-同舟云学术

Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM

Published:2019-05-10 Issue:2 Volume:39 Page:232-257
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Levy Shalom¹,Gvili Yaniv²

Affiliation:

1. Department of Economics and Business Administration, Ariel University, Ariel, Israel;

2. School of Business Administration, Ono Academic College (OAC), Kiryat Ono, Israel

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2019.1612621

Reference127 articles.

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3. Amatulli, C., M. De Angelis, G. Pino, and G. Guido. 2017. Unsustainable luxury and negative word-of-mouth: The role of shame and consumers’ cultural orientation. In NA - advances in consumer research, ed. Ayelet Gneezy, Vladas Griskevicius and Patti Williams. Vol. 45, 498-499. Duluth, MN: Association for Consumer Research.

4. Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands

5. Consumer Culture Theory (CCT): Twenty Years of Research

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