Enduring consumer beliefs about advertising and mass media: implications for publicity and its impact
Author:
Affiliation:
1. University of Maryland, College Park, MD, USA
2. Atkinson Graduate School of Management, Willamette University, Salem, OR, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.2011653
Reference88 articles.
1. A longitudinal analysis of the extent and manner of representations of nature of science in U.S. high school biology and physics textbooks
2. Principles involving marketing policies: An empirical assessment
3. Betrayed by the Buzz? Covert Content and Consumer–Brand Relationships
4. Consumer Perceptions of Credibility and Selling Intent Among Advertisements, Advertorials, and Editorials: A Persuasion Knowledge Model Approach
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