Effects of nostalgic messages on ad persuasiveness: a meta-analysis
Author:
Affiliation:
1. Department of Management, California State University, San Bernardino, San Bernardino, CA, USA
2. Guangming School of Journalism and Communication, China University of Political Science and Law, Beijing, China
Funder
California State University, San Bernardino
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2064593
Reference85 articles.
1. Fountain of youth: The impact of nostalgia on youthfulness and implications for health
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