The power of creative advertising: creative ads impair recall and attitudes toward other ads-Reference-Cited by-同舟云学术

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The power of creative advertising: creative ads impair recall and attitudes toward other ads

Published:2022-03-23 Issue:8 Volume:41 Page:1521-1540
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Jin Hyun Seung¹,Kerr Gayle¹,Suh Jaebeom²,Kim Hyoje Jay³,Sheehan Ben¹

Affiliation:

1. QUT Business School, Queensland University of Technology, Brisbane, QLD, Australia

2. Department of Marketing, College of Business Administration, Kansas State University, Manhattan, KS, USA

3. Department of Marketing, University of Strathclyde, Glasgow, UK

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2022.2045817

Reference43 articles.

1. Effects of Context and Part-Category Cues on Recall of Competing Brands

2. Remembering can cause forgetting: Retrieval dynamics in long-term memory.

3. The ad creativity cube: conceptualization and initial validation

4. Exploring the dimensions of ad creativity

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Synced ads: effects of mobile ad size and timing;Frontiers in Communication;2024-03-25

2. Advertising X creativity;Advertising as a Creative Industry;2023-07-10

3. Ensuring the level of creativity in neuromarketing tests between human-made objects and artificial intelligence;Media & Marketing Identity;2023

4. Ad typicality judgments in the processing of creative television ads;International Journal of Advertising;2022-10-12

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