The use of sampling methods in advertising research: a gap between theory and practice-Reference-Cited by-同舟云学术

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The use of sampling methods in advertising research: a gap between theory and practice

Published:2017-07-13 Issue:4 Volume:37 Page:650-663
ISSN:0265-0487
Container-title:International Journal of Advertising
language:en
Short-container-title:International Journal of Advertising

Author:

Sarstedt Marko¹²,Bengart Paul³,Shaltoni Abdel Monim⁴,Lehmann Sebastian¹

Affiliation:

1. Department of Marketing, Otto-von-Guericke-University Magdeburg, Magdeburg, Germany

2. Faculty of Business and Law, University of Newcastle, Callaghan, Australia

3. Department of Empirical Economics, Otto-von-Guericke-University Magdeburg, Magdeburg, Germany

4. College of Business, Alfaisal University, Riyadh, Saudi Arabia

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1348329

Reference78 articles.

1. Research Synthesis: AAPOR Report on Online Panels

2. Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk

3. Selection Bias in Web Surveys

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