#Me and brands: understanding brand-selfie posters on social media
Author:
Affiliation:
1. Department of Psychology, Korea University, Seoul, Korea
2. Department of Advertising, University of Florida, Gainesville, FL, USA
3. School of Media and Communication, Korea University, Seoul, Korea
Funder
Ministry of Education of the Republic of Korea
National Research Foundation of Korea
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/02650487.2017.1368859
Reference64 articles.
1. Dimensions of Brand Personality
2. Getting the word out on Twitter: the role of influentials, information brokers and strong ties in building word-of-mouth for brands
3. Managing Impressions and Relationships on Facebook
4. Possessions and the Extended Self
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